Email marketing design is a powerful online marketing tool that is used to promote a product or service to a target audience. It is an effective way to reach potential customers and build customer loyalty. In order to make the most of email marketing design, there are certain do’s and don’ts that should be followed.
What is
Email marketing is a type of digital marketing that uses email to deliver promotional messages to potential customers. It is a way for businesses to reach their target audience and encourage them to purchase their products or services.
Purpose of Email Marketing Design
The purpose of email marketing design is to create an engaging, visually appealing email that resonates with the target audience. It should be designed in such a way that it encourages the reader to take action and click through to the website.
Do’s
Do Use a Template
Using a template is an easy way to create an attractive and effective email design. Templates provide a great starting point and can be easily customized to fit the needs of the business.
Benefits of Using a Template
Using a template makes it easier to create a consistent look and feel across all emails. It also helps to ensure that all emails are optimized for mobile devices.
Do Make It Mobile Friendly
It is important to ensure that the email design is optimized for mobile devices. This means that the design should be responsive, meaning it will adjust to fit any device or screen size.
Benefits of Mobile Friendly Design
Making the email design mobile friendly will ensure that it looks great no matter what device or screen size it is viewed on. This will ensure that the email is engaging and easy to read, making it more likely that the reader will click through.
Do Incorporate Visuals
Incorporating visuals into the email design is a great way to capture the attention of the reader. Visuals such as images, videos, and infographics can help to make the email more engaging and interesting.
Benefits of Visuals
Visuals can help to break up the text and make the email more visually appealing. They can also help to convey information in a more effective way.
Do Test Your Design
It is important to test the design before sending it out to ensure that it looks great and is working properly. This includes testing the design on various devices and email clients to make sure that it is compatible.
Benefits of Testing Design
Testing the design before sending it out will ensure that the email looks great and is functioning properly. This will help to ensure that the email looks professional and that the reader has a positive experience.
Do Consider Accessibility
It is important to consider accessibility when designing an email. This means making sure that the design is accessible to those with disabilities, such as those who are visually impaired or hearing impaired.
Benefits of Accessibility
Making sure that the email design is accessible to all will ensure that everyone can access the content. It will also show that the business is committed to inclusion and diversity.
Don’ts
Don’t Clutter Your Design
It is important to avoid clutter when designing an email. Too much text or too many visuals can make the email look busy and overwhelming.
Consequences of Cluttering Design
Cluttering the design can make the email look unprofessional and make it difficult for the reader to find the information they need. It can also make it hard to read and navigate, resulting in the reader not taking action.
Don’t Use Complicated Fonts
It is important to avoid using fonts that are too complicated or hard to read. Instead, opt for clean and simple fonts that are easy to read.
Consequences of Complicated Fonts
Using complicated fonts can make the email difficult to read, resulting in the reader not paying attention to the content. It can also make the email look unprofessional and make it hard to navigate.
Don’t Disregard Color
It is important to use color in the email design. Color can be used to draw attention to key areas and to create a sense of balance and unity.
Consequences of Disregarding Color
Using too much or too little color can make the email look dull and unappealing. It can also make it difficult to read and navigate, resulting in the reader not engaging with the content.
Don’t Overwhelm the Reader
It is important to keep the content of the email concise and to the point. Too much content can overwhelm the reader and make it difficult for them to take action.
Consequences of Overwhelming Reader
Having too much content can make the email look cluttered and overwhelming. This can make it difficult for the reader to find the information they need and can lead to them not taking action.
Don’t Forget the CTA
The call to action (CTA) is an important part of the email design. It should be clearly visible and easy to understand in order to encourage the reader to take action.
Consequences of Forgetting CTA
If the CTA is not included or is not visible, the reader may not be able to find it and may not take action. This can result in the email being ineffective and a missed opportunity for the business.
Conclusion
Summary of Dos and Don’ts
When designing an email for marketing purposes, it is important to remember the dos and don’ts. This includes using a template, making it mobile friendly, incorporating visuals, testing the design, considering accessibility, avoiding clutter, using simple fonts, using color, not overwhelming the reader, and including a call to action.
Final Words of Advice
Email marketing design is an important tool for businesses to reach their target audience and promote their products or services. It is important to keep the dos and don’ts in mind when designing an email in order to create an engaging, visually appealing email that resonates with the reader.
References:
Davies, G. (2020, June 22). What is Email Marketing? A Guide to Getting Started. Retrieved January 8, 2021, from https://blog.hubspot.com/marketing/what-is-email-marketing
Hall, J. (2020, August 13). The Do’s and Don’ts of Email Design. Retrieved January 8, 2021, from https://blog.hubspot.com/marketing/email-design-guidelines
