AUSTIN, Texas, November 11, 2021 (GLOBE NEWSWIRE) – Uptime.com, one of the leading website performance monitoring tools, will release its 2021 Industry Study to help websites and online stories to protect yourself against spikes in shopping this holiday season.
The company’s white paper comes at a critical time for online sellers facing dramatically accelerated digital growth in 2020. Consumers spent $ 791.70 billion with US merchants in 2020, an incredible increase of 32. 4% year over year, according to the US Department of Commerce. Expectations for 2021 are at an all time high. Website conversion rates can drop as much as 5% for every additional second of load time between zero and five seconds.
Simultaneously, COVID-19 has helped drive massive increases in global digital traffic and engagement forecasts to account for 35% of total sales in 2021.
At no time of the year is this surge more felt than Cyber Monday and Black Friday. According to Adobe Analytics, shoppers spent $ 10.8 billion online on Cyber Monday 2020, an increase of 15.1% year-over-year. This was not only the largest internet shopping day in US history, but also the first where 25% of Cyber Monday’s total revenue – $ 2.7 billion – occurred during the last hours of the day, 7 p.m. to 11 p.m. PST.
“The sheer volume of online shopping and transaction traffic seen in 2020 should be a clear wake-up call to online sellers that website performance equals revenue success,” said Yoni Solomon, CMO from Uptime.com. “Some industries and regions are forecasting traffic increases of over 50%, which means monitoring website downtime will make or break successful holiday sales seasons. “
Uptime.com’s Ecommerce Website Monitoring White Paper will be free to download and will contain best practices for online businesses to:
HTTP (S) checks
to confirm that the sites are broadcasting the code 200 OK, watch
and combine with
for a more in-depth overview of critical website tasks and processes.
free website page speed test
on high content ads for optimization opportunities.
key pathways such as login pages and shopping carts.
by e-mail, SMS, telephone and
like Slack, PagerDuty, Microsoft Teams and more.Use anonymized
real user monitoring
break down website performance
by location, device, browser and URL.
customer-oriented status pages consistent with marketing sites for
users to reference
in case of unavailability.
Use Uptime.com to monitor your website with a 21 day free trial at: https://uptime.com.
Uptime.com provides peace of mind to thousands of customers like Apple, Microsoft, IBM, Palo Alto Networks, Kraft and BNP Paribas who trust the company to monitor performance, health and downtime of their websites, applications and infrastructures.
The company has been recognized as one of the world’s best web monitoring solutions by G2 and TechRadar Pro for several years in a row, including this one.
Start monitoring in minutes with a 21-day free trial at www.uptime.com.
Image 1: Uptime.com logo
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