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Over the years, the popularity of website builders has skyrocketed. According to BuiltWith, over 16.7 million sites across the entire internet have been developed using a web builder. While the ability to create a professional-looking website with minimal effort and skill level is appealing to business owners and bloggers, using a website builder can also be a challenge. Breakthrough revenue engine for marketing and creative agencies that dedicate time and resources to producing multiple websites per month.
There are a myriad of low-code solutions on the market that allow agencies to onboard more clients and deliver remarkable websites at a higher rate for a fraction of the cost. However, not all website builders are equal. Features that will help an agency increase productivity will not benefit agencies that want to scale and generate revenue. It is important for agencies to be aware of low-code/no-code authoring features that will increase their results.
User-friendly interfaces for non-web professionals
Agencies that want to grow their business using a website builder should ensure that the majority of their teams can use the software, especially team members who are not web professionals or developers. Agency owners need to ask themselves, “Will my employees find this low-code/no-code easy to use?” In other words, can account managers, designers, and writers capture their part of a project easily and quickly? One of the main reasons agencies use website builders is to cut costs by eliminating the need to hire developers. Therefore, it makes no sense to use a product that prevents team members from implementing changes or waiting for a designer or developer to make changes.
User-friendly interfaces with engaging and impactful training resources are important features, as they will ultimately allow agencies to release more websites at an increased rate. More websites produced at a faster rate for clients means agencies will see increased profits. Another advantage of easy-to-use website builders is that clients can make changes to their sites after the agency has handed over the final product, which further increases the profitability of the agency, especially if the client is under contract. While some agencies prefer to manage all changes on behalf of their clients, others prefer their clients to be more self-sufficient. Having a website builder with a user-friendly interface is a major benefit for agencies that want to reduce their clients’ reliance on them to make every change.
Related: Create a custom business website with this easy-to-use builder
Integrated SEO Performance and Core Web Vitals
The last thing an agency wants is to receive bad feedback from clients about a website’s performance. Requiring a digital marketer or designer on your agency team to optimize the performance of each client’s website will significantly hamper productivity and profits. For this reason, agencies should choose a website builder that automatically optimizes each site. With a website builder who has automated SEO features and Core Web Vitals, a web design agency can charge a premium for every website they produce, by adding these performance enhancements as additional line items.
For marketing agencies whose primary focus includes SEO and Core Web Vitals, website builders who automate these optimizations can significantly reduce the workload of team members working on these elements. Therefore, the agency can use these human resources for other elements of the project, while collecting a fee from clients for these specialized services. Additionally, these types of agencies can offer clients robust packages that include a professional website and optimizations. Agencies that use web builders without this feature will hinder their growth and their ability to generate more revenue.
Related: The 5 Best Website Builders for Entrepreneurs – and Which Ones to Use When
Connected data and customer management capabilities
Imagine this: A client whose website is operated by your agency asks to change their phone number, which appears in many places on the website. With a website builder that doesn’t have connected data capabilities, you’ll usually have to manually enter this updated information on every relevant page.
Where a no-code/low-code provider has connected data capabilities, the agency is able to enter the details once and the update will populate all relevant pages across the entire website. This simple feature ensures that the agency’s clients receive prompt assistance with managing the website and saves the agency time while still earning fees.
Another client management feature that agencies should prioritize when selecting a website builder is the ability to edit client permissions. There are times, especially if the client is under a web management contract, when an agency wants to restrict the activities the client is able to perform on their own. When clients who pay management fees miss a payment, a client authorization feature allows the agency to suspend the client’s access to their website and restore access once they have paid. This feature can greatly help agencies when pursuing payments.
It is obvious that website builders can give agencies a huge advantage, increasing their bottom line. There are many website builders in the market, all with different features. Therefore, it is important for agencies to exercise judgment when selecting one. Agencies should choose an easy-to-use website builder that increases productivity and reduces costs. The key is to try multiple website builders to find the best one to deliver a professional product at a faster pace to increase revenue.
Related: Looking for the Perfect Website Builder? Here’s what matters.