Tinybeans platform unveils new website as part of its single-brand move and expands how it uniquely serves parents with new personalized experience


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Red Tricycle is relaunched as Tinybeans.com

Preview of the Safe Video Social Community in Beta

NEW YORK, October 26, 2021 (GLOBE NEWSWIRE) – Tinybeans Group Limited (ASX: TNY, OTCQX: TNYYF) CEO Eddie Geller today announced that Tinybeans, the most trusted private photo sharing and journaling app, and Red Tricycle, the leading national and local parenting website to be inspired by fun things to do with kids, will be relaunched as a single brand, small beans. Seeing a need for more trust in information in the parenting space, the parenting technology company, which has been committed to protecting data privacy since its inception, will now provide relevant and honest parenting information in a personalized and streamlined way. across the entire Tinybeans portfolio.

The new Tinybeans, which is built by parents, for parents, expands the way the company uniquely and securely serves every family across all areas of the platform. Unifying the app, upbeat website, and new video community, Tinybeans aims to be where parents go. The company will introduce radical personalization, test a secure video social community for families, and deliver a new streamlined customer experience across all Tinybeans platforms.

“This is a huge expansion of how we serve both the current Tinybeans community and the new families we will welcome, as we invite parents at all stages of their journey to count on us to be their resource. trusted to help them raise amazing children, ”said CEO Eddie Geller. “83% of American families want a website / app experience personalized for their family’s needs. They’re running out of time and want authentic parenting advice, but they’re not ready to sacrifice their data and privacy to get it. We’re excited to give them exactly what they’ve been looking for with the new Tinybeans, suitable for their own families, with the promise of keeping their data private.

Tinybeans members will find a new hyper-personalized user experience that is tailored to suit their children’s ages, location, and general interests. The developers added AI tags to each piece of content to better highlight its relevance to each family on the web and app. The signature private photo sharing app has been refreshed with more personalization, added content, and new subscription offerings.

This is the next phase of growth for nine-year-old Tinybeans, who acquired Red Tricycle in February 2020.

The website and an all-new content experience on the app will introduce an updated look and voice, under the direction of editor-in-chief Lauren DuVilla, who joined in Spring 2021. Tinybeans will feature stories created by parents who “Understand” – who understand the day-to-day concerns and time and resource constraints faced by parents, and provide reassurance that the mad rush they find themselves in is just normal. The new site will be launched with an editorial platform, “I want my child to be ___,” which celebrates the diversity of what families want for their children and helps develop the qualities parents value most in their children.

“I want Tinybeans to be a place where every family feels welcome and heard. We reduce parental noise with genuinely useful and relevant content that tackles the fun, stimulating and sort of always messy aspects of family life head-on, ”said DuVilla, who understands like a mother of two boys.

YouTube Kids is the exclusive sponsor of the launch of the new Tinybeans. YouTube Kids ‘goal of encouraging families to explore and learn together safely through technology is a perfect complement to Tinybeans’ mission. Custom creative elements showcase how YouTube Kids helps kids explore their interests.

Geller has recruited a new management team to oversee the expansion and repositioning of Tinybeans. He hired Nina Lawrence as Chief Revenue Officer, Kyle Martin as Chief Product Officer, Chris Motsay as Chief Financial Officer, Allison Musmand as Chief Marketing Officer and Mark Wunsch as Chief Technology Officer.

In early 2022, Tinybeans will present “The Neighborhood,” a safe space for parenting relationships, with a video-driven social community.

Tinybeans has extended the reach of its brand to 28 million people in 200 countries and territories. The app has twice been celebrated as Apple’s App of the Day and has over 5 million registered members. Combined website traffic reaches over 4 million visitors per month, up 45% year over year.

About Tinybeans:
small beans is where parents go. Combining the most trusted photo sharing and private journaling app, the # 1 national and local website for tips on raising amazing kids, and a thriving video-driven parenting community, Tinybeans (ASX: TNY, OTCQX: TNYYF) is the inclusive go-to resource for Millennial and Gen Z parents. Whether parents are looking for instant inspiration or thoughtful recommendations, to connect with loved ones or other families like them, Tinybeans is here to make it happen for its reach of 28 million people in 200 countries and territories around the world. For more information visit Tinybeans.com, download the Tinybeans app from the Apple App Store and the google play store or follow with @tinybeanskids on social media.

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/437e7545-477b-4653-a26d-3b56d75a9715

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