The Rise of Free Website Builders: What’s Their Strategy?

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Since a website is widely regarded as the minimum requirement, there has been an increase in demand for simple and inexpensive ways to build a website.

Today there are plenty of website builder options for businesses looking for an easy way to build their own site without having to hire a freelance web designer and select their own web hosting. The type of website builder you should use will depend a lot on the type of site you are trying to build and the needs of your business, and these website builder sites offer a variety of services. There are several key companies competing in the space of website building and management. WordPress is the larger builder, with Wix, Squarespace, and Weebly being smaller, but all offering similar web hosting capabilities. If your business needs an ecommerce site, Shopify and BigCommerce are uniquely designed to meet those needs.

Given that 32% of the entire web and 59% of CMS (Content Management System) software-built websites use the WordPress tool, WordPress is clearly the dominant player in the web software industry by line. WordPress platforms provide users with thousands of additional plugin options for their site along with extensive scalability and flexibility to meet your business needs. You will have complete autonomy over the management of your site (you do not need to hire a third party) and setting up and maintaining your site, while requiring more technical know-how, is incredibly easy. to establish. Considering all the additional services that WordPress offers, they are by far the cheapest site and a good platform to start the process of building your website on.

Newer sites such as Wix and Squarespace have seen increasing popularity in recent years, however, and both have launched very successful marketing campaigns targeting YouTube, podcast marketing placement, and other technological communication channels. There has also been a move towards building sites with more varied and customizable templates that require minimal technical skills in order to regain market share from WordPress. Another important distinction is that, given that Wix, Squarespace, and even Weebly are all website builders and WordPress is a content management system (CMS), there is a difference in the type of technical knowledge required to manage. the site and, therefore, the respective level. customer support offered. While WordPress offers scalability and flexibility, website builder sites are able to offer better customer support to businesses and are able to provide better technical support. They will include technical maintenance in their packages and deal with any technical issues quickly and efficiently on your behalf. . Squarespace offers great quality features, but at a slightly higher price, while Wix offers simpler but more varied and supported themes.

Many website builders offer packages that will provide hosting alongside your website building. Gator is a website builder created by HostGator, one of the world’s largest web hosting providers. Since the hosting site has created a website builder tool, you can purchase various packages related to the HostGator product offering and have an “all inclusive” hosting contract. They even add a free domain name when you buy a plan with them. Some companies, such as Constant Contact, offer free website builders that you only pay when you’re online, while BigCommerce (a site primarily focused on ecommerce) will offer a 15-day free trial before you have to pay. anything.

Ultimately, which site you use to build your website will largely depend on the needs of your business, but there are a number of great sites that will allow you to both build and host your site. the simplest way possible.

Posted on October 2, 2020


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