A number of online creators and influencers have adopted mobile-friendly ‘link in bio’ websites, such as Linktree, to direct their fans to their social profiles or any other content they want to promote. Today, live streaming software company Streamlabs launched its own product in this market with its new mobile website builder. willow. Its tool differs from others in this space by integrating a tipping feature directly on the landing page.
âLink in Bioâ websites have grown in popularity as social platforms like TikTok and Instagram only allow users to feature one primary URL on user profiles. But creators and online influencers are often present on multiple sites that they want their fans to know about. This is where these personalized websites come in.
Like most “link-in-bio” website builders, Willow offers an easy way to add a list of links to a personalized, mobile-optimized web page.
The product itself is somewhat basic compared to those offered by newer startups – like beacons, for example, which allows users to add links for donations, affiliate purchases, paid downloads, etc. In Willow’s case, you just enter a URL and it shows up on your website. You can also choose from a handful of colorful designs, each with their own unique style and font.
The online website builder lets you view your current site when you add links or update the design, and you can preview how it will look on mobile, tablet, and desktop with the click of a button.
But the coolest feature of Willow is the ability to add tips to your website.
To do this, all you need to do is activate the Tips feature from the website builder interface and then connect your PayPal account to Willow. This places a “Donate!” At the top of your link list, so you can encourage fans to tip.
Image credits: Streamlabs
This feature will be the main selling point of the new website builder, given that today, creators who receive tips through social and streaming platforms often have to share the revenue from these transactions with the platform itself. . Tipping through PayPal will be a more direct form of payment between fans and creators, beyond the applicable PayPal fees.
Streamlabs tells us that it doesn’t keep any of the tip money – it all goes to the creator.
However, he plans to monetize the new product in a different way soon. In a few weeks, the company will introduce a paid version for $ 5 per month that will include improved analytics such as click-through rates and which days have the most clicks and views. The pro version will also include more custom themes.
Image credits: willow
Because Willow only launched today, it doesn’t have a large number of users at the moment. However, a leading streamer FaZe Mew has already signed up, according to the short link Willow (wlo.link) found on her various social media bios.
âOur background in building tools for live streamers has inspired us to create products that meet the larger ecosystem of content creators,â said George Kurdin, Managing Director of Streamlabs. âTo fulfill this mission and grow our business, we are creating products that appeal to more brands, businesses and individuals,â he said.