LNER Azuma Northumberland
LNER Azuma in Edinburgh
LNER Azuma train
LONDON, 10 Feb. 2022 (GLOBE NEWSWIRE) — London North Eastern Railway (LNER) is proud to announce the launch of its new international website, making travel simpler and smarter for overseas customers.
The new website coincides with the removal of pre-departure testing and quarantine rules for vaccinated people arriving in England or Scotland from February 11, 2022.
In a move that expands LNER’s global market, customers in 10 countries, including China, Japan, Spain, South Korea and Italy, are among the first to benefit from booking directly online.
LNER’s new search and booking engine offers international customers from these countries the possibility to buy train tickets using their language and currency. The LNER.co.uk website will automatically detect customers searching outside the UK and redirect them to the personalized site to improve their online booking experience. The website launch comes as LNER reintroduces its full timetable, excluding pre-planned engineering work, meaning customers can discover destinations on the 956-mile East Coast route.
LNER worked with travel technology company and rail retailer, Omio, to develop the site, which has the ability to operate in up to 20 languages and 26 currencies, including Euro, Korean Won and Yen. Japanese or using a payment method recognized in the country of origin.
David Horne, Managing Director of LNER, said: “Our mission is to transform rail travel, inspiring more people to explore the beauty of England and Scotland with our world-class Azuma trains. The launch of our international website means that we offer our customers the best possible experience throughout their journey, from the moment they seek to make a reservation, through their journey on board until their arrival at their destination. .“
“We continue to see strong demand from customers traveling with LNER for leisure, which is contributing to a strong recovery from the pandemic. Our new international website will now allow even more foreign visitors to travel with LNER and explore our fantastic destinations.
Data from the Office for National Statistics shows there were 40.9m visits to the UK in 2019, with overseas visitors spending £28.4bn, while almost a quarter traveled by train during their stay.
Most of the major tourist destinations are on the LNER East Coast route, including London, Edinburgh, Leeds, York, Newcastle and Inverness. The LNER route is also home to some of the most spectacular scenery in the country, from the Scottish Highlands to the Northumberland coast and the many towns along the way.
Figures from the Office of Rail and Road further showed LNER customer numbers from July to September 2021 returned to 89.6% of pre-pandemic levels, almost 20 percentage points higher. than any other operator, with LNER working hard to build on this success.
Sally Balcombe, Managing Director of VisitBritain, said: “This new initiative will help boost future bookings by making it easier for international visitors to plan their trips. Removing barriers to travel also promotes a welcome message and will encourage visitors to explore more, travel further and stay longer, which will help boost tourism to more of the country and boost local economies. .
VisitScotland also welcomes the move. Data from 2019, before the pandemic, shows there were 3.4million international overnight trips to Scotland, around a third of which were from Europe, with £2.5billion spent on international trips with overnight stays, of which 36% from Europe.
Malcolm Roughead, Managing Director of VisitScotland, said: “We welcome the launch of LNER’s new international website, which makes it easier for visitors to book and travel by train. Rail travel is a central part of creating a sustainable tourist destination in Scotland and we support any initiative that will encourage its use, while helping to boost Scottish tourism as it recovers from the impact of COVID- 19.
The LNER welcomes even more customers to the rail in many ways. “Seat Sure” allows customers to travel with the reassurance of having the comfort of a seat for the duration of their trip. Once on board, they will enjoy the very best in LNER hospitality and customer service, with a wide range of food and beverages, locally sourced throughout the route, served at their seat in first class and standard .
For visitors and customers looking for inspiration to make eco-friendly choices, LNER has launched a ‘Green Guide’ showcasing the best places to stay, eat and drink when traveling to London, Newcastle or Edinburgh. https://www.lner.co.uk/our-destinations/travel-inspiration/green-guides/
LNER’s new Azuma fleet offers significant environmental benefits with trains using overhead power cables along the majority of the East Coast route, providing the greenest form of motorized public transport.
To ensure customers can travel with confidence, enhanced levels of cleaning continue to be carried out at LNER-run stations and on board trains.
Notes to editors:
The LNER website initially offers reservations in the following languages, and more will be added to better reflect demand:
LNER’s Azuma dual-mode fleet uses overhead power cables along most of the East Coast route, accounting for 96% of customer miles traveled, switching to diesel where necessary.
Since their introduction in 2019, 49 million liters of diesel have been saved.
Research shows that for a trip between Edinburgh and London, a passenger trip on an Azuma train emits 97% fewer emissions than a trip of the same length on a typical short-haul plane.
Drone footage is available upon request
London North Eastern Railway (LNER) is on a mission to transform rail travel for the customers and communities we serve. Our new fleet of modern Azuma trains will continue the LNER tradition of setting new, higher standards in comfort, reliability and customer experience. The LNER calls at over 50 stations along the east coast route, totaling 956 miles, including major cities between London, the East Midlands, Yorkshire, North East England and Scotland .
Photos accompanying this ad are available at
CONTACT: For further information Please contact the LNER Press Office E: [email protected] T: 07704 021 208