E-commerce is heating up, as is the race for leadership in this space. Here in Malta, companies are constantly strategizing to excel in this industry and our economy depends on the kind of innovation bright minds can bring. Research suggests that more and more, SMEs rely on multiple channels to succeed in the global e-commerce space. In its latest report to assess the best website builders, The Really Useful Information Company (TRUiC), sought to describe how much larger gateways like Wix, Squarespace, and Godaddy com enable entrepreneurs throughout this journey.
Are consumer solutions crushing niche providers?
Here in Malta, niche providers thrive because they can help create the kind of infrastructure that some American companies don’t offer as standard. The solutions for the mass market are quite different: a website is necessary for any brand or business to reach a wider audience. It will allow businesses to effectively promote their products or services while providing a convenient location for existing and potential customers to learn more about the business.
Even if you are a skilled developer working on a deadline driven project or a business owner with no previous HTML coding experience, using a website builder doesn’t have to be a difficult process.
With easy-to-use templates and user-friendly navigation, it’s no surprise that website builders have become more and more popular – they make the process of building and maintaining a website a lot easier.
For just one monthly subscription, businesses can access web hosting, templates, editing tools, and a domain name.
However, when it comes to deciding which website builder is best for a business, many of them have similar characteristics, making it difficult to choose the best one.
In this article, TRUiC will take a look at the differences between Wix, Squarespace, and GoDaddy, three of the best website builders aimed at helping businesses build professional-looking websites without knowing how to code.
Comparing Wix, Squarespace, and GoDaddy, we’ll take a look at their price, interface, ecommerce features, and support, which will allow users to choose the best tool for their business.
Wix is ââa simple website builder with a drag and drop interface that allows users to build an online presence quickly and effortlessly. Users only need an email address to get started, and if they don’t care about ads, they can even create a site for free.
However, a business needs to upgrade to a premium account if they want an ad-free site with a personalized URL or ecommerce capabilities. The prices of these packages range from $ 14 per month for a Combo account with 3 GB of storage and 2 GB of monthly data transfers to $ 39 per month for the full VIP plan, which includes 35 GB of storage, a domain name, unlimited monthly data transfers, a professional logo and priority support.
On the other hand, if businesses want to include a shopping cart and other income-generating features, the business and e-commerce plan costs between 23 $ and $ 49 per month.
Squarespace doesn’t offer a long-term free account like Wix, but does offer a two-week free trial. Unfortunately, users will not be able to access the test site until they have paid for an account.
Cost of personal accounts $ 16 per month or $ 12 per month if paid annually, and include up to 20 pages of content, while corporate accounts cost $ 26 per month or $ 18 per month if paid annually, and allow users to sell products for a 3% transaction fee.
The Basic Commerce plan eliminates these fees but costs $ 30 per month or $ 26 per month if paid annually, while the Advanced Commerce package, which includes real-time shipping integration, costs $ 46 per month or $ 40 per month if paid annually.
Included in the price, users are offered website hosting, unlimited storage, and monthly data transfers. If users choose to pay on an annual basis, they get one year of free domain registration and can also connect an existing domain to the site built by Squarespace.
Come on daddy
GoDaddy’s websites and marketing are available in four pricing packages designed to meet the varying hosting needs of each user. All plans come with SSL certificate, mobile-friendly site design, PayPal button, free business phone number for one year, 24/7 support, and other great features.
The basic package is priced at $$ 14.99 per month or $ 9.99 paid annually and allows users to connect a custom domain, social media platform, create five social media posts per month, and send 100 marketing emails.
Then we have the Standard package, which costs $ 19.99 per month or $ 14.99 per year. It’s similar to their entry-level package, except that it increases the number of social media lists to three, the number of social posts to 20, and the number of marketing emails to 500. per month.
The Premium plan costs $ 24.99 per month or $ 19.99 per year and adds unlimited social media platforms and posts, appointment booking capabilities and 25,000 marketing emails per month.
Finally, GoDaddy’s premier ecommerce plan costs $ 29.99 per month or $ 24.99 per year. It gives users the ability to add and edit product listings, configure delivery options, sell items through an online store, manage promotions and discounts, and sell in various online marketplaces.
As a result, GoDaddy was chosen by the TRUiC Report for Best Website Builder because of its simplicity, affordability, and multi-functionality. It is a great option for businesses to build a fast and efficient website. This does not mean that it will retain this position indefinitely as other suppliers are constantly innovating.
It’s fair to say that big American companies like Wix, Godaddy, and Squarespace dominate Europe as well. But one thing is certain: our needs are so diverse and specific, that Maltese businesses will hardly be dependent on big tech solutions in San Francisco – and we can offer a lot to other economies.
Presented by TRUiC