GoDaddy Website Builder Review 2022: Features, Pricing & More


You may know GoDaddy for its unique marketing campaigns and strong reputation as a domain provider and website host. However, GoDaddy also offers an extremely easy-to-use website builder.

Who is GoDaddy Website Builder for?

GoDaddy Website Builder can build a website in less than an hour, making it perfect for beginners. You can create a blog, news site, or even an online store quickly and easily. With built-in marketing tools, GoDaddy makes it easy to create and optimize a site, no matter what your knowledge or experience.

What you gain in simplicity, however, you sacrifice in creativity. In terms of appearance and layout, you’ll find extremely limited customization options, and there’s no app store for plugins and add-ons.

If you need to code and customize your site, GoDaddy isn’t the best option. However, it can be a great choice for a no-frills small business website.

Features of GoDaddy Website Builder

GoDaddy Website Builder covers all the essential basic features. It offers a variety of themes, a very intuitive editor, and a range of guided marketing tools.

GoDaddy Themes

GoDaddy currently offers 22 theme options in the website builder. Each theme is mobile-friendly and GoDaddy suggests a theme when you start. It even loads your theme with relevant stock images based on the industry you select.

GoDaddy themes are easy to install and offer a sleek and simple look. Image source: author

When browsing through themes, you will see a preview of your website content with each theme applied. Most themes look similar, with slight variations in default color, font, and layout. To install a theme, just click Select. You can easily switch themes with one click at any time.

Additional GoDaddy website templates with more distinct looks are available on the GoDaddy website, searchable by industry.

Click to add sections

GoDaddy Website Builder’s editor is easy to use, with hundreds of ready-to-use, categorized sections. Sections are blocks of content that you can add to your pages and then rearrange using drag and drop.

GoDaddy Website Builder editor and list of section categories displayed on a computer screen.

Categories reveal a variety of ready-to-use content blocks, which you can easily insert with a single click. Image source: author

Sections include standard options such as About Us, Contact, Privacy Policy, Social, Reviews, and Photo Gallery. You can also select more unique options such as a menu and price list, Zillow reviews, and online restaurant ordering powered by ChowNow. Like themes, sections can be added with a click.

GoDaddy’s simplicity unfortunately limits customization options. You can only choose one font and one color for your entire website. When you select an accent color, you don’t decide where it is applied.

A color palette for a website builder is displayed on a computer screen.

GoDaddy Website Builder lets you apply an accent color to your website, but you can’t choose where to apply it. Image source: author

You cannot add anything new to a section. You can move sections around and delete them, but the customization stops there. For example, you cannot include an additional photo or even an additional paragraph in a section.

This lack of creative control can be frustrating, especially if you’re used to a content management system (CMS) like WordPress. If you like design and customizing the look of your site, look elsewhere. But if simplicity in page creation and content management is essential, you’ll love GoDaddy.

The GoDaddy Website Builder editor appears on a computer screen.

Simply type your custom content and drop photos or videos into the boxes provided by the GoDaddy editor. You can delete and move sections, but you cannot add them. Image source: author

Guided marketing tools

GoDaddy Website Builder now offers Websites + Marketing, which includes a variety of guided marketing tools:

  • GoDaddy Insight: This tool compares and rates your site’s performance against other sites in your space. It also includes metrics like social media engagement and site views. It lets you select a few business goals and then provides a personalized action plan based on anonymous data from millions of other websites.
  • Search engine visibility: Click SEO in the Marketing drop-down menu and GoDaddy walks you through a wizard. The assistant suggests keywords and phrases and populates your meta tags and page titles.
  • Advertising by e-mail: All plans include a free business email address for one year. You also receive 100 to 25,000 email sends per month, depending on the plan you choose.

These beginner-friendly tools help you get started optimizing, promoting, and managing your website. Create a website through GoDaddy’s site builder and you qualify for a free GoDaddy domain.

e-commerce upgrade

To run an online store through your GoDaddy website, you need to pay for the premier eCommerce plan, which costs $25/month, if billed annually. On the plus side, GoDaddy does not charge transaction fees. And like setting up the rest of your GoDaddy site, setting up an online store is super easy.

GoDaddy Ecommerce offers features like product variations, abandoned cart recovery, discounts and coupons, digital products, and a variety of shipping and payment methods. You can synchronize up to three external sales platforms.

If you want to run a simple online store, you will have all the tools you need. Again, however, you’ll encounter limited creative control. You can’t sell directly through social media, and some features don’t have the quality of more established e-commerce platforms.

The ease of use of GoDaddy Website Builder

When it comes to building websites, it doesn’t get any easier than GoDaddy. Apply themes and content blocks with one click, then delete or drag and drop as needed. Easily fill content blocks with your text, photos or videos.

You’ll also get help optimizing and managing your site with built-in marketing tools available in your dashboard. These tools simplify SEO and metrics tracking or analysis for beginners.

The GoDaddy Website Builder dashboard is displayed on a computer screen.

GoDaddy’s dashboard is separate from the site builder. Choose Dashboard from the drop-down menu in the upper left corner of the site builder. Image source: author

GoDaddy Website Builder Pricing

GoDaddy’s pricing is pretty standard, but it lacks a free forever plan. You can sign up for a one-month free trial, but you’ll need to choose one of four plans: Basic, Standard, Premium, or Ecommerce.

The basic plan costs $10/month, while the premium e-commerce plan costs $25/month – all prices are billed annually.

Pricing plan options for GoDaddy Website Builder displayed on a computer screen.

GoDaddy Website Builder offers four plans at competitive prices, but there is no forever free option. Image source: author

Higher-priced plans include increased social media and email marketing features, online appointment scheduling features, and e-commerce options.

With Premium and Ecommerce plans, social media platforms and social posts are unlimited and allow you to send 25,000 emails per month. You also have access to the same online booking features with both packages. All e-commerce features are available exclusively through the e-commerce plan.

Overall, GoDaddy Website Builder’s pricing aligns with competitors. But if you need more customization, you can opt for a free or comparably priced plan from another site builder.

GoDaddy Website Builder Support

GoDaddy’s technical support is comprehensive, with a community forum, informative help center, and 24/7 phone and chat support. It also has a unique How-To section offering video lessons on a wide variety of topics.

Hands-on lessons for GoDaddy Website Builder appear on a computer screen.

The video tutorials are organized into comprehensive lessons led by trained GoDaddy guides. Image source: author

There is no email option and call wait times vary widely. Many users also report frequent issues with offline GoDaddy chat support.

Benefits of GoDaddy Website Builder

GoDaddy Website Builder is an ideal solution if you need to create a simple website without coding or investing in complicated infrastructure. It offers all the essential tools and features you need without the bells and whistles.

You’ll also find useful, built-in SEO, analytics, and email marketing tools for beginners. With solid support, competitive pricing, and optional e-commerce features, GoDaddy Website Builder meets the basic needs of any website.

GoDaddy makes website building easy

Building, editing, and optimizing a website isn’t easy, but GoDaddy Website Builder makes the process simple.

You won’t find customization from builders like WordPress or Wix, but there are enough options to create a site that’s uniquely your own. Some newbies who don’t want to feel overwhelmed even consider limited customization a plus.

You’ll also get built-in help with site optimization. GoDaddy offers a wide variety of stand-alone courses on topics like website security, SEO, email marketing, and planning your online presence. Whether you’re hesitating to create, maintain, or market your site, GoDaddy will guide you step by step.


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