Choose the right website builder


After selecting your website domain, you will need to put content (images, videos and text) on the internet through a website builder. Many modern website builders are drag-and-drop and can be highly customized to suit your needs.

What is the right website builder for your farm?
The problem most business owners face is that they select the website building platform before gathering the content. It is a mistake. How will you know what functionality you’ll need if you don’t know what you’re putting on the website in the first place? It’s like building barns without knowing how many cows you expect to have in the future.

1. Create the content first.
If you are wondering what should be on your farm’s website, please see this Hoard’s Milkman blog, “What should be included on your farm website. This will give you an idea of ​​what you need to create. I suggest using text editing software or notes on your phone to create the pages and the content you want for each page.It is strongly recommended that each page contain photos or a video to accompany the text.

2. Select a website builder considering your budget.
While there are website builders like and Weebly that don’t require a budget, you need to understand the downside of doing it for free. Being free means you don’t have much control over how the content is displayed, and you’ll probably never be able to sell directly to consumers through the website. You can link to other e-commerce platforms like PayPal or Amazon, but you won’t be able to control your consumers’ shopping experience.

Check out this website builders article on the pros and cons as well as prices of available website builders.

3. Use a local website agency.
Many nearby towns have agencies that specialize in creating websites. If that’s too much to handle, consider hiring a local company to build your website. If you follow the steps above, especially to first create your content for the website, an agency should have no problem creating a website for your farm. The problems almost always come from not understanding what content needs to be on the website in the first place.

Still don’t know how to create a website?
Your local credit union has many resources that can help you keep your website running. Contact information for your local credit union can be found at Or feel free to contact me at [email protected]

To learn more about your national dairy check, visit or submit a request to join our Dairy Checkoff Facebook group.

Don Schindler

The author is Senior Vice President of Digital Initiatives at Dairy Management Inc.


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